Style studies selected for the visual direction
We togehter with the team created a new visual language for ChartHop’s web product that reflects their modern, friendly, approachable, people-first brand. We create an impactful digital design system that the UX team is now using as a foundation to evolve the product.
Using a people-centered approach, we leveraged exploration, co-creation, and user validation to create alignment and excitement with employees and customers around the new visual language
Design library in Figma
The new design received glowing feedback from current customers, and provides guidance to the product team. It also performs better in sales demos, allowing sales teams to inspire and engage potential customers.