Visual Design
Product Design



ChartHop supports leaders in scaling transparent, productive and intentional organizations by centralizing all data and processes. However, they had received feedback that their digital product experience wasn’t delivering on customer expectations — it felt clunky and difficult to use.


Style studies selected for the visual direction


We togehter with the team created a new visual language for ChartHop’s web product that reflects their modern, friendly, approachable, people-first brand. We create an impactful digital design system that the UX team is now using as a foundation to evolve the product.

Using a people-centered approach, we leveraged exploration, co-creation, and user validation to create alignment and excitement with employees and customers around the new visual language

Design library in Figma



The new design received glowing feedback from current customers, and provides guidance to the product team. It also performs better in sales demos, allowing sales teams to inspire and engage potential customers.


“Since implementing ChartHop earlier this year, we’ve seen significant improvement in our engagement with talent routines as they’re managed via ChartHop,” said Sara Howe, vice president human resources at ZoomInfo, a customer of ChartHop, in a statement. “Our employees have found the simple user interface and the centralized view of their data as the most helpful features.”

Ian White

CEO, ChartHop

Mentioned in TechCrunch
ChartHop raises $35M for its internal org chart and people analytics platform.

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