Nykredit

Role

Digital Branding
Global Website

Year

2018
nykredit_digital-1

My team was tasked with refreshing the brand of an iconic Danish bank. It included: color, type, shapes, photography, voice & tone, strategy, and building out a comprehensive guidelines document.

RedDotAward
RedDot Design Award
Corporate Design, Brand Experience Design

Nykredit brand video

Process

The project initially set out to redesign the website, but together with Nykredit we soon agreed that its brand assets were made for the age of print, and didn’t translate well into digital. And so we formed a mixed team of brand designers, illustrators and digital designers, and built ourselves a war room within Nykredit’s offices. We worked simultaneously on the brand and website, allowing us to test concepts out in real time across different applications – app, web, print and motion.

Conecept websites branding

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mathiaslaurvig_nykredit_app

Solution

Together we have simplified, sharpened and systemized Nykredit’s brand DNA. Built on a system of squares, the brand guidelines are easily adaptable to different on- and offline applications. 

With a new color palette, photo style and illustrations, the brand assets differentiate the bank and inject some life into its communication across branches, social media, mobile banking apps and the new website.

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Nykredit_floating_screens_Mathias_Laurvig

Illustration style and artwork 

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‘There used to be a hesitation around brand projects in the organization. But since the rollout, people can definitely see the value in our refreshed brand – it’s modernized the organization and the way we communicate.’

Morten Møller Madsen

Executive Vice President, Digital and Marketing

I'm always happy to chat.

San Francisco, CA
→  Email: mlaurvig@gmail.com
© Mathias Laurvig 2021